I was employed by the marketing firm Ideas & People to help with the rebranding of a cupcake bakery native to Temple, Texas. My duties in the matter were the crafting of their origin story, as well as the packaging tagline. While the full scope of their rebranding is forthcoming, enjoy this teaser of a taste: the packaging tagline that we cooked up to communicate just how delicious these cupcakes in mason jars really are.