The goal for this campaign was to showcase the bold uniqueness of the dishes offered; the original concept was "celebrity 1 meets celebrity 2, but as a taco." I wrote hundreds of these. Then in discussing it, my professor asked "what if it was a family tree?" The light bulb above my head subsequently exploded. Lo and behold, the lineage of each dish if they were spawned by an intricate celebrity family. (Almost) no words needed.